SEO Content Specialist

Job Title

SEO Content Specialist

Job Description Summary

Job Description

Technical SEO Specialist — PR, AI & Optimization Focus Digital Marketing, Communications & Research Technology Cushman & Wakefield Summary The Technical SEO Specialist will support Cushman & Wakefield’s global Digital Marketing, Communications & Research Technology organization in strengthening organic visibility, optimizing site performance, and advancing AI-driven content and search capabilities across our digital ecosystem. This role combines technical SEO expertise with modern PR strategy, AI-driven optimization, and enterprise-scale digital operations. This individual will partner closely with Global SEO, Digital Web, Content, PR/Communications, and Product stakeholders to elevate our organic presence across 60+ markets. The ideal candidate brings a strong technical foundation, hands-on SEO experience, and a curiosity for where AI, structured data, and modern search experiences intersect. Description As a Technical SEO Specialist, you will support ongoing SEO enhancements across global websites, including technical audits, structured data improvements, content optimization, site performance analysis, AI-assisted enhancements, and coordination with regional teams. You’ll play a key role in maintaining global SEO standards, ensuring search compliance, and integrating AI and PR strategies to drive visibility and authority. You will support content optimization processes, collaborate with developers on implementation, and assist in guiding global marketing teams on best practices. This role provides exposure across enterprise digital strategy, AI content tooling, technical web infrastructure, and brand-driven PR amplification. Responsibilities Technical SEO Execution • Conduct ongoing site audits, diagnose technical issues, and support implementation of fixes • Optimize metadata, structured data, internal linking, and crawlability • Monitor core web vitals, site speed, accessibility, and indexation health • Support development and deployment of schema markup aligned with C&W standards • Collaborate with Digital Web developers to implement SEO recommendationsAI-Driven Optimization • Use AI tools to support content enhancements, idea generation, metadata creation, and performance predictions • Assist in developing AI workflows for content optimization and digital process automation • Maintain best practices for responsible usage of AI in content and SEO PR & Authority Building • Support PR-driven digital amplification through SEO best practices • Coordinate with Communications teams to optimize press releases, media coverage, and backlink acquisition • Monitor brand mentions, media sentiment, and digital authority signals Cross-Functional Collaboration • Partner with content, PR, UX, and development teams to advance global organic strategy • Support SEO requests from stakeholders across global regions • Assist with measurement dashboards, reporting, and performance insights • Participate in Agile processes, sprint collaborations, and cross-functional planning Required Qualifications & Background • 2+ years of hands-on SEO experience (technical, on-page, or content SEO) • Experience using AI tools for SEO or content optimization • Understanding of PR impacts on SEO: backlinks, media signals, brand mentions • Strong familiarity with Google Search Console, Analytics, and SEO platforms • Understanding of HTML, CSS, JavaScript rendering, and structured data • Strong analytical skills and comfort interpreting data • Excellent communication skills and ability to collaborate with global teams • Bachelor’s degree in Marketing, Communications, Digital Technology, or equivalent experience Preferred Qualifications • Experience working in an enterprise/global SEO environment• Familiarity with Sitecore or enterprise CMS tools • Understanding of AI-assisted workflows and optimization frameworks • Experience in PR coordination or digital communications • Familiarity with international SEO strategies and regional search engines Soft Skills & Attributes • Highly organized, detail-oriented, and proactive • Strong communicator and collaborator • Comfortable working in a fast-paced global environment • Eager to explore new AI tools, methods, and SEO advancements • Strong critical thinking and problem-solving skills Why Cushman & Wakefield Cushman & Wakefield is a global leader in commercial real estate, committed to innovation and modern digital excellence. As part of the Digital Marketing, Communications & Research Technology team, you will drive meaningful impact across our global brand, enhance visibility, and contribute to the evolution of AI-supported digital capabilities. You’ll work alongside a global network of specialists, leaders, and innovators dedicated to elevating C&W’s digital presence and advancing the future of search.

 

 

 

INCO: “Cushman & Wakefield”