SEO Content Manager

Summary:

The SEO / AEO Content Manager owns the content strategy that drives organic visibility and AI‑powered answer experiences across search engines and emerging answer platforms. This role partners directly with the Technical SEO & AEO Manager to ensure content is intentionally structured, mapped to user intent, and technically eligible to surface as trusted answers—supporting core business goals around traffic quality, leads, and conversion.

The ideal candidate blends search‑driven content strategy, user‑intent mapping, and AI/answer‑engine awareness, and thrives in close collaboration with technical and cross‑functional teams.

Duties and Responsibilities:

SEO & AEO Content Strategy

• Define and own SEO/AEO content strategy aligned to business priorities and customer intent
• Lead keyword, query, and topic research across traditional search and AI‑driven answer platforms
• Develop content frameworks that support featured snippets, People Also Ask, and AI‑generated answers
• Map content to customer journeys and funnel stages (awareness → consideration → conversion)

Content Development & Optimization

• Partner with the Technical SEO & AEO Manager to ensure content is structured for crawlability, schema eligibility, and AI answer readiness
• Create and optimize landing pages, FAQs, guides, and evergreen content for search and answer engines
• Establish guidelines for headings, page structure, internal linking, and on‑page optimization
• Audit existing content and recommend updates, consolidations, or removals based on performance

Cross‑Functional Collaboration

• Work closely with UX, Design, and Engineering to influence page templates and component usage
• Collaborate with Compliance and Legal partners to balance content clarity with regulatory needs
• Support editorial governance and ensure SEO/AEO best practices are embedded in content workflows

Measurement & Insights

• Track content performance using GA4, Search Console, and SEO platforms
• Evaluate success across rankings, engagement, conversions, and answer visibility
• Partner with Analytics to surface insights and inform content roadmap decisions

Skills and Competencies:

• Strong understanding of search intent, keyword research, and content mapping 
• Experience collaborating with technical SEO partners or web engineering teams 
• Ability to write and optimize content for both users and search/answer engines 
• Familiarity with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar 
• Strong communication skills with the ability to influence cross‑functional teams

Minimum Qualifications:

•  4–7+ years of hands-on technical SEO experience for large or complex websites
• HR feel free to add ADT standard quals

Preferred Qualifications:

• Experience optimizing for featured snippets, zero‑click search, or AI‑generated answers 
• Background in eCommerce, lead generation, or regulated industries 
• Experience working within a headless CMS or component‑based design system 
• Comfort translating data into actionable content recommendations

Location:

• Our office follows 4 days onsite and 1-day remote schedule.

Travel:

• Occasionally, less than 25%