SEO Analyst

Job Summary:

We are looking for a detail-oriented and results-driven SEO Analyst to join our digital marketing team. The ideal candidate will be responsible for analyzing, reviewing, and implementing changes to websites to optimize them for search engines. The goal is to maximize the traffic to a site by improving page rank within search engines.

Key Responsibilities:

• Perform ongoing keyword research, discovery, and optimization for new SEO opportunities.
• Conduct SEO audits and make recommendations for site structure, page structure, keyword density, and other elements to improve SEO positions for target keywords.
• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Optimize website content, landing pages, blogs, and metadata to improve organic visibility.
• Collaborate with content, design, and development teams to ensure SEO best practices are properly implemented across all digital assets.
• Develop and implement link-building strategies.
• Analyze competitors' SEO performance and identify areas for improvement.
• Track and report on key performance indicators (KPIs) for SEO.
• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.
• Extensive experience in SEO
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures
• Good knowledge of back link analysis

Requirements:

• Bachelor's degree in Marketing, Communications, IT, or a related field.

• Proven experience as an SEO Analyst, SEO Specialist, or similar role.

• Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).

• Knowledge of ranking factors and search engine algorithms.

• Strong analytical and problem-solving skills.

• Experience with content management systems (e.g., WordPress).

• Basic understanding of HTML, CSS, and website administration is a plus.

• Excellent written and verbal communication skills.

Preferred Qualifications:

• Google Analytics and/or Google Ads certification.

• Experience with A/B testing and conversion rate optimization.

• Familiarity with local SEO and international SEO strategies.