About the Role
We are seeking a skilled and data-driven SEO Analyst with 2β4 years of hands-on experience in Search Engine Optimization. The ideal candidate should have strong expertise in conducting SEO audits, keyword research, and competitor analysis, along with a solid understanding of on-page, off-page, and technical SEO strategies. The role requires someone who can identify growth opportunities, improve organic visibility, and drive qualified traffic through effective SEO initiatives.
Key Responsibilities
- Conduct comprehensive SEO audits to identify technical, on-page, and off-page optimization opportunities.
- Perform extensive keyword research to identify high-impact keywords, search trends, and content opportunities.
- Carry out competitor analysis and benchmark competitor strategies to uncover growth opportunities.
- Develop and implement SEO strategies to improve website rankings, organic traffic, and conversions.
- Optimize website content, metadata, URL structures, internal linking, and other on-page elements.
- Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented.
- Monitor website performance using SEO tools and analytics platforms.
- Track keyword rankings, organic traffic, backlinks, and other SEO KPIs.
- Identify and resolve technical SEO issues including crawl errors, indexing issues, site speed concerns, and mobile usability problems.
- Conduct backlink analysis and support link-building initiatives.
- Prepare regular SEO performance reports and provide actionable recommendations.
- Stay updated with search engine algorithm updates, industry trends, and best practices.
Required Skills & Qualifications
- 2β4 years of experience in SEO.
- Strong expertise in SEO Audits, Keyword Research, and Competitor Analysis.
- Good understanding of Technical SEO, On-Page SEO, and Off-Page SEO.
- Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms.
- Knowledge of website architecture, indexing, crawling, and search engine ranking factors.
- Understanding of Core Web Vitals and website performance optimization.
- Ability to analyze data and derive actionable insights.
- Familiarity with CMS platforms such as WordPress.
- Strong analytical, problem-solving, and communication skills.
Preferred Qualifications
- Experience working with multiple client projects or agency environments.
- Basic understanding of HTML, CSS, and JavaScript from an SEO perspective.
- Experience in local SEO and content optimization strategies.
- Google Analytics and SEO-related certifications are a plus.
What We're Looking For
- A proactive and result-oriented SEO professional.
- Strong attention to detail and analytical mindset.
- Ability to manage multiple projects and meet deadlines.
- Passion for staying ahead of SEO trends and search engine updates.