Senior SEO Specialist

Who We Are

We are the Group Customer Experience Unit (GCXU). Our vision is to create a frictionless, data-driven experience for homeowners and professional partners; relevant, simple, conversational, and consistent.

As a global function, we work across regions and global teams to shape digital marketing and customer journeys end-to-end. With customers at the heart of everything we do, we guide from inspiration to final decision, helping transform more spaces into favourite places.

Now you can be part of this journey with us - driving the future of digital experiences and elevating how thousands of customers interact with the VELUX brand worldwide.

The role

We are seeking an experienced SEO expert to drive enterprise-scale SEO strategy in a rapidly evolving search landscape. This role requires mastery of the fundamentals of SEO combined with the foresight to embrace AI-driven changes to search behavior. The ideal candidate thrives in a large corporate matrix organization, where success depends on influencing multiple stakeholders, aligning with cross-functional priorities, and ensuring SEO is embedded into every stage of product and content development.

This is a hands-on expert role: you are the person the organization turns to for the hardest SEO problems. You set direction and standards, but you also dive into the details.


Key Responsibilities

Core SEO Basics:

• Deep expertise in technical and international SEO: crawling, indexing, rendering, site architecture, internal linking, structured data, site speed, Core Web Vitals, hreflang, localization and geo-targeting.
• Lead on-page fundamentals at scale: keyword research, metadata optimization, heading structure, content hierarchy with deep understanding of E-E-A-T.
• Oversee off-page authority: link acquisition strategies, backlink profile analysis, risk management and disavow processes.
   

Analytics & Data-Driven Decision Making

• Ground all recommendations in solid data and insights — no assumptions, no guesswork.
• Define and track KPIs that clearly connect SEO performance to business value.
• Leverage enterprise SEO tools (GSC, Screaming Frog, Ahrefs etc.) and analytics platforms (GA4, BigQuery, Looker/PowerBI) for large-scale analysis.
• Translate complex metrics into simple, actionable insights for both technical and business stakeholders.

AI Evolution & Adaptability:

• Understanding of Search Generative Experiences (SGE), AI-driven SERPs, and conversational search interfaces.
• Ability to adapt strategies for multimodal search and content distribution (text, voice, image, video).
• Skilled in prompt engineering and leveraging LLMs/AI tools for content ideation, clustering, and optimization.
• Awareness of how AI-driven personalization, zero-click answers, and entity-based search impact visibility.

Enterprise & Organizational Skills

• Skilled at navigating a large matrix organization: influencing without authority, aligning with multiple stakeholders.
• Ability to build business cases for SEO initiatives (ROI modeling, cost vs. opportunity analysis).
• Strong project management skills for handling migrations, redesigns, and global rollouts.
• Ability to connect SEO strategy with broader brand, content, and demand generation efforts.
• Skilled at scaling content operations without sacrificing quality.

Leadership & Guidance

• Excellent communication skills; can translate SEO complexity into business impact.
• Proven ability to train, mentor, and upskill your direct colleagues as well as non-SEO stakeholders.
• Strong problem-solving mindset: balancing long-term SEO value with short-term business pressures.
• Adaptable, resilient and calm during unforeseen crises like algorithm updates or major traffic drops.
   

The ideal profile

The ideal profile brings a proven track record of managing SEO for complex, high-traffic platforms, where technical depth, strategic vision, and strong communication skills are equally important. You know the SEO basics better than anyone – yet you are forward-looking, comfortable adapting to AI-driven search, conversational interfaces, and the integration of semantic and multimodal search. You are equally at ease discussing technical fixes with developers, making ROI cases to leadership, and guiding content teams to optimize for both users and search engines.

We expect that you:

• Have +5 years of hands-on SEO experience, with at least 1–3 years in enterprise or large-scale SEO environments.
• Have led SEO strategies for large, multilingual websites and successfully diagnosed/resolved large-scale SEO issues – either inhouse or at agency.
• Experience working in corporate matrix organizations (collaborating with product, engineering, content, legal/compliance).

• Comfortable working with developers, CMS platforms, and modern web technologies.

• Can define KPIs and link SEO performance directly to business outcomes.
• Are fluent in English, with exceptional communication skills.

What’s in it for you?

In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future. From the forefront of the sustainable indoor living industry, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.

The VELUX Group is an international, family-owned business with strong financial roots and each year we are able to create real impact by reinvesting in society, our employees and planet through our foundations.

You will get to work alongside experienced, fun, and enthusiastic colleagues – in a setting where knowledge is shared, and responsibility is given to those who can and will. Our team is characterized by an informal tone and respect for each other, both as team members and as individuals. We like to take care of each other.

You will be provided with many opportunities to develop yourself – be it through mentorship, courses, and others. We promise you will face exciting new opportunities every day that will let you grow and not get bored at any given point

 

Equal Opportunity Employer

VELUX Residential is fully committed to the concept and practice of equal opportunity in all aspects of employment. To further our goal of equal employment opportunity for all employees and prospective employees, it is the policy of VELUX Residential to recruit, hire, train, and promote persons in all job titles without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, or any other basis prohibited by applicable law. All employment decisions shall be consistent with the principle of equal employment opportunity and only job-related qualifications will be required.