Senior SEO Specialist

ACCOUNTABILITIES & ESSENTIAL FUNCTIONS

• Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
• Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
• Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
• Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
• Maintain and monitor keyword bids
• Develop Mouser and ecommerce business acumen.
• Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.

SKILLS & CERTIFICATIONS

• Skill evaluation: Behavioral (80%)
• Strong Excel, Writing, & Math Skills.
• Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
• Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.
• Interacts effectively with individuals and groups inside and outside the organization.
• Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contributes to improvements in processes (technical or business) used by multiple departments.
• Strong experience with all Microsoft Office applications.
• Multilingual is a plus but not required.
• Ability to set and track goals.

SEM Specialist I

• Bachelor's Degree in a related discipline or work experience.

SEM Specialist II

• Establish, maintain, and continuously build on Mouser and ecommerce business knowledge.
• Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics.
• Make recommendations for A/B testing for continuous improvement.
• Set meetings at regular intervals with external teams to align objectives and gather insights.
• Maintain and actively pursue awareness of SEM Industry trends and changes and share this knowledge with the SEM team.

Requirements

• Bachelor's Degree in a related discipline or work experience.
• 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.

SEM Specialist III

• Serve as a subject matter expert within SEM.
• Demonstrate Mouser business acumen.
• Perform competitive analysis and develop reporting on direct competition and strategies.
• Mentor peers in learning and building proficiency in Mouser, Internet Business, business analysis, and SEM Specialist skills.
• Participate in and suggest processes and standard improvements to build the skills and practice of SEM Specialists.

Requirements

• Bachelor's Degree in a related discipline or work experience.
• 4+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.

Senior SEM Specialist

• Demonstrate extensive Mouser business acumen.
• Set course & instructions for budget management of all assigned paid search accounts.
• Schedule, coordinate, and host regular meetings with SEM Team and external members to share or gain knowledge of SEM, Mouser, Distribution, Industry, or Products.
• Research, evaluate, & recommend external tools for efficiency improvements.
• Lead peers in learning and building Mouser business acumen, Internet Business processes, and SEM Specialist skills.
• Drive continuous improvements to strengthen skills and SEM best practices.
• Identify, determine, and implement the building and maintenance of reports using search platform data as well as data from additional sources.
• Team subject matter expert.

Requirements

• Bachelor's Degree in a related discipline or work experience.
• 6+ years SEM experience required.
• Internal candidates:
  • Experience can be a combination of internal and external experience.
  • Minimum Highly Effective performance in current role.

• Experience can be a combination of internal and external experience.
• Minimum Highly Effective performance in current role.

• Experience can be a combination of internal and external experience.
• Minimum Highly Effective performance in current role.