Senior SEO Executive

Company Description

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Job Description

At Trainline, SEO is a vital channel within the Growth team. We’re looking for a highly motivated and commercially minded Senior SEO Executive who can support and grow the English-speaking markets.   

This role is to work directly with and support the SEO leadership team to deliver increased visibility of Trainline in major search engines as well as offering cross-department support where needed. 

The role requires applicants with a passion for Organic Search and learning, who can generate and execute ideas for increasing the web presence of Europe’s leading independent train and coach platform.  

Key Responsibilities 

• Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance. 
• Create and publish SEO-optimised editorial-style content and landing page copy across various sections of the Trainline website, in line with our brand tone of voice and style guide. 
• Checking content and copywriting for local accuracy and effectiveness. 
• Monitor, evaluate and resolve technical bugs/errors that impact UX and search engine performance. 
• Monitor competitor performance in local search engines and conduct macro trend analysis to find new content gaps to aid the SEO team and other business decisions. 
• Help activate those opportunities by implementing on-site SEO optimisation and changes. 
• Use a range of tools to monitor the SEO health of our website as well as analysing search engine and keyword performance to find valuable opportunities. 
• Monitor the ever-evolving landscape of AI Search / Generative Engines, formulating strategies to drive organic traffic from these new sources. 
• Contribute to technical SEO optimisations at scale, for example internal linking. 
• Provide support to the SEO leadership team to deliver the business objectives. 
• Work collaboratively with other marketing channels on developing a localised SEO content roadmap to drive performance.