Senior SEO Analyst

Company Overview

Wedjat Health Solutions Pvt Ltd is a leading platform in the healthcare sector, offering a wide range of products and services through its e-commerce site mywedjat.com. The company specializes in providing high-quality healthcare products, diagnostic services, and health insurance, with a focus on integrating healthcare solutions for convenience and privacy. With a headquarters in Madurai, Tamil Nadu, Wedjat Health Solutions Pvt Ltd is part of the Hospitals and Health Care industry, employing a dynamic team working towards innovative health solutions.

Job Overview

We are seeking a highly experienced Senior SEO Analyst to join our team at Wedjat Health Solutions Pvt Ltd. This is a full-time position based in Madurai, Dindigul, Virudhunagar, and Chennai. The ideal candidate will bring 7 to 10 years of relevant experience in SEO strategy development and implementation. The role focuses on enhancing our online presence and driving traffic through effective search engine optimization practices.

Qualifications and Skills

• Minimum of 7 years of experience in SEO with a proven track record of improving search engine rankings and driving site traffic.
• In-depth knowledge of Google Analytics (Mandatory skill) for analyzing traffic and user behavior to optimize website performance.
• Proficiency in SEO Auditing (Mandatory skill) to evaluate and optimize all aspects of the website's search performance.
• Strong expertise in Keyword Research Tools (Mandatory skill) like SEMrush, to identify keywords that drive traffic and conversions.
• Experience with Content Management Systems to efficiently manage and update web content for optimization purposes.
• Knowledgeable in Link Building Strategies to build a strong backlink profile that enhances site authority and ranking.
• Proficiency with Ahrefs for competitive analysis and monitoring of backlink profiles and digital marketing performance.
• Competence with Search Console to track website performance and indexation status, providing insights for future improvements.
• Strong Data Analysis skills to interpret SEO data insights and make actionable recommendations.

Roles and Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic search rankings and drive web traffic.
• Conduct thorough site audits to identify on-page SEO issues and present solutions for optimization and improvement.
• Perform extensive keyword research and competitive analysis to inform content and campaign strategies.
• Track, report, and analyze website analytics and PPC initiatives to measure the success of strategies and identify areas for improvement.
• Collaborate with the content and technical teams to align SEO efforts and goals with content creation and website development.
• Establish powerful link-building campaigns to increase domain authority and brand visibility on search engines.
• Monitor and analyze competitors' digital marketing strategies to keep the company’s tactics competitive and effective.
• Provide training and guidance to junior SEO team members, driving a culture of continuous improvement and learning.