Senior SEO Analyst

Position Overview

We are seeking an experienced Senior SEO Analyst to lead and execute SEO strategy across multiple enterprise websites, domains, subdomains, and digital platforms. This role will focus on improving organic search visibility, technical SEO performance, content discoverability, and emerging AI search visibility across platforms such as Google, ChatGPT, Gemini, and other AI-driven search experiences.

The ideal candidate combines strong technical SEO and analytics expertise with hands-on data analysis, project leadership, and cross-functional collaboration. This person will work closely with Marketing, Content, IT/Engineering, Product, Digital Analytics, UX, Social, Communications, and external vendors to translate search insights into measurable business outcomes.

Key Responsibilities

• Develop, execute, and continuously optimize enterprise-level SEO strategies across multiple domains, subdomains, and digital properties.
• Lead SEO initiatives from research and planning through implementation, testing, measurement, and optimization.
• Conduct advanced technical SEO audits covering crawlability, indexing, site performance, structured data, metadata, semantic HTML, internal linking, and site architecture.
• Identify, prioritize, and communicate SEO recommendations to technical and non-technical stakeholders.
• Partner with IT, engineering, product, and web operations teams to integrate SEO requirements into web development and release processes.
• Monitor Google Search Console, Google Analytics 360, Adobe Customer Journey Analytics (CJA), and other SEO/analytics platforms to identify performance issues and opportunities.
• Develop dashboards, KPIs, performance reports, monthly recaps, and executive-level insights connecting organic search performance to business outcomes.
• Analyze large-scale datasets using Python, SQL, APIs, and other quantitative analytics techniques.
• Conduct keyword research, competitive analysis, content gap analysis, search-intent research, and opportunity prioritization.
• Develop and manage SEO content strategies, briefs, topic priorities, assignments, and content lifecycle tracking.
• Support link acquisition, backlinking, content promotion, digital outreach, and authority-building initiatives.
• Develop functional requirements for onsite search and search-relevance enhancements.
• Establish and optimize taxonomy, metadata, data standards, content architecture, and machine-readable content.
• Optimize entity representation for brands, conditions, treatments, providers, locations, and other important content entities.
• Implement and evaluate structured data/schema, semantic HTML, and other techniques that improve search-engine and AI-system understanding.
• Measure and improve visibility across traditional search and AI platforms, including Google AI experiences, ChatGPT, and Gemini.
• Develop AI-discoverability measurement frameworks covering citation share, mention share, source inclusion, competitor presence, answer accuracy, and visibility volatility.
• Monitor Google algorithm updates, search trends, AI-search developments, and evolving SEO best practices.
• Collaborate with third-party consultants, agencies, and vendors to troubleshoot technical and performance-related issues.
• Lead multiple projects simultaneously in a complex enterprise environment while maintaining project workflows and timelines.
• Translate business requirements and search insights into actionable technical plans, recommendations, and reporting solutions.
• Work collaboratively with content, engineering, product, analytics, UX, social, communications, PMO, and other operational teams.

Required Qualifications

• 7+ years of hands-on SEO experience, preferably supporting enterprise or complex brands.
• Bachelor's degree in Computer Science, Marketing, or a related field.
• Strong experience developing and implementing enterprise SEO strategies.
• Advanced technical SEO experience, including:
  • Crawlability and indexing
  • Site performance optimization
  • Structured data/schema
  • Semantic HTML
  • Metadata optimization
  • Site architecture
  • Internal linking
  • A/B testing
• Strong experience with SEO analytics and quantitative analysis.
• Hands-on experience with Python, SQL, APIs, and large-scale data analysis.
• Advanced experience with Google Search Console and Google Analytics; experience with Adobe Customer Journey Analytics (CJA) strongly preferred.
• Experience with enterprise SEO tools such as:
  • SEMrush
  • Ahrefs
  • Conductor
  • Screaming Frog
  • Google Ads/AdWords
• Experience conducting keyword research, technical audits, competitive analysis, and SEO problem-solving.
• Experience with SEO content development and management within digital environments.
• Experience with link acquisition, content promotion, and outreach.
• Experience working with CMS platforms such as Sitecore and WordPress.
• Strong knowledge of HTML/CSS and website administration.
• Strong understanding of SEM, social media, eCommerce, and digital marketing.
• Proven ability to lead projects and coordinate work across multiple teams.
• Excellent analytical, problem-solving, organizational, and communication skills.
• Ability to translate business requirements and analytical findings into actionable recommendations.

Preferred Qualifications

• Experience managing SEO at the enterprise level.
• SEO certification is a plus.
• Experience with healthcare, highly regulated, or large-scale content environments is preferred.
• Experience measuring organic visibility across AI search and generative AI platforms.
• Experience with entity optimization, knowledge graphs, structured content, and passage-level retrieval.
• Experience establishing SEO/AI visibility reporting tied to business and marketing outcomes.
• Experience working with large websites, complex taxonomies, and high-volume content ecosystems.

Core Competencies

• Enterprise SEO Strategy
• Technical SEO
• SEO Analytics & Data Mining
• AI Search / Generative Engine Optimization
• Python, SQL & APIs
• Google Search Console
• Adobe CJA / Digital Analytics
• Structured Data & Schema
• Entity & Semantic SEO
• Keyword & Competitive Research
• SEO Content Strategy
• Link Building & Outreach
• CMS / Sitecore / WordPress
• Project & Stakeholder Management
• Cross-Functional Collaboration
• Data-Driven Decision Making
• Reporting & Dashboard Development
• Problem Solving

Ideal Candidate

The ideal candidate is a hands-on senior SEO professional who can operate at both the strategic and technical levels. They should be comfortable working directly with large datasets and SEO tools while also leading cross-functional initiatives, influencing technical teams, and communicating recommendations to marketing and business stakeholders.

Candidates should demonstrate a strong understanding of how traditional search is evolving toward AI-powered discovery and have practical experience improving how content, entities, and organizations are understood and surfaced by both search engines and generative AI systems.