Head of SEO / Lead Search Strategist & SEO Technologist (Rome2Rio) Australia

Company Description

About Rome2Rio

www.rome2rio.com | Discover how to get anywhere

At Rome2Rio, our mission is to empower travelers to get from A to any B. We make it easy for users to compare routes across flights, trains, buses, ferries, and driving, providing everything they need to discover, plan, and book their journey. Behind the scenes, we tackle complex routing challenges, process massive datasets, and optimize search performance to deliver fast, reliable results to millions of travelers worldwide.

Job Description

The Challenge

To scale, optimize, and dominate global search, we need an SEO architect who understands that SEO isn’t just marketing—it’s an engineering challenge, a data puzzle, and a global growth lever.

This is a high-impact role where you will own Rome2Rio’s search visibility, organic growth, and technical SEO infrastructure. You’ll work across product, engineering, and content teams to embed SEO performance into every aspect of our platform.

Your mission: Expand Rome2Rio’s reach across diverse geographies through technical excellence—not just content creation.

What You'll Own

• Technical SEO Architecture: Collaborate with engineering to implement site architecture, page load optimization, mobile-friendliness, schema markup, and URL structuring.
• Data & AI-Driven Strategy: Develop innovative SEO strategies using advanced analytics, AI, and machine learning to drive organic growth.
• International SEO Framework: Build scalable systems for multilingual and multi-regional SEO targeting.
• Experimentation & Testing: Lead A/B tests and organic engagement experiments to continuously optimize search performance.
• Cross-Platform Integration: Work with Omio teams to ensure consistent SEO implementation across platforms.
• Performance Analytics: Use advanced tools to extract meaningful insights, track KPIs, and drive strategic decisions.

Qualifications

• 7+ years in SEO, with at least 2 years in a senior role (preferably in travel, e-commerce, or technology).
• Strong technical expertise in site architecture, web performance, and data integration.
• Experience with SEO tools (Search Console, Ahrefs, crawlers) and proficiency in HTML, CSS, and JavaScript fundamentals.
• Proven ability to analyze data and implement technical SEO solutions at scale.
• International SEO expertise—managing multilingual, multi-regional search strategies.
• Leadership skills to influence product and engineering teams.
• Passion for travel, technical innovation, and AI-driven approaches.

This role prioritizes technical SEO expertise over traditional content management. We're looking for a strategist who can architect solutions, leverage data, and drive Rome2Rio's mission to be the most comprehensive travel planning tool globally.

Additional Information

What’s in it for you? 

Rome2Rio Benefits 

• Five weeks paid annual leave per year
• Paid equal parental leave of 15 weeks (gender-neutral)
• Access to an annual $3,000 learning and development budget
• $500 one-off home office contribution
• $295 yearly contribution to health & wellbeing
• Salary sacrifice options (novated leasing, superannuation contributions)
• 30 days working from anywhere
• 4 days public holiday swap
• No forced closures
• Hybrid work environment and flexible working hours
• Commitment to people centred culture and ways of working
• An Explore Fund to support your own travel adventures, increasing with your tenure at Rome2Rio—because we believe great work and dedication should be rewarded.

Recruitment scams: Important notice

Protect yourself from scammers, Rome2Rio & Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind of potential scammers impersonating recruiters, professional networking site, and messenger app's).

Remember, never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.

www.omio.com/corporate/jobs