Head of SEO
Legend
Full-time
On-site
Halifax, Canada
Head of SEO
About Covers and Legend
Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.
We're proudly part of Legend. At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a Head of SEO, to join our leadership team, reporting directly to our Chief Sports Officer. We’re looking for someone ready to grow Covers.com into the undeniable #1 online sports betting resource in North America and globally. This should include moats and initiatives that not only take us to the very top across every region, country, and state that we operate in, but place us in a position where we cannot be moved or replaced by the competition.
You and your team should be the absolute best in the game, combining forward-thinking and grand initiatives that can really move the needle with attention to detail and perfect optimization on a page-by-page level in order to excel across the SERPs and grow commercial outcomes.
Your Impact
- Lead and mentor a team of SEOs with a focus on advancing on-page optimization impact.
- Ensuring smooth day-to-day operations across the SEO team and projects/initiatives that operate in conjunction with other teams within the group
- Future planning - responsibility for the long-term organic strategy for Covers.com (initiative planning, resources, timeframes and execution)
- Team Management - Goals, Growth, Training and Development. Setting the right expectations to not only meet agreed deliverables but smash through them.
- Culture Shift > SEO First: Turn SEO into a key component of the leadership team, future direction and strategy
- Managing key tools and expenses associated with SEO and Covers.com to ensure teams have what they need and can drive forward at pace.
- Be the unblocker in SEO - consistently working to make sure processes are as smooth as possible, key operations and deadlines are met, helping to filter out the noise so that individuals and teams can stay focused and deliver.
- Oversee and resolve complex technical SEO challenges for a large-scale, enterprise-level website.
- Drive link-building initiatives to strengthen domain authority and expand organic visibility.
What You'll Bring
- Proven experience within a leadership team, working in collaboration with peers, earning trust and respect, and together making decisions that ensure growth & profitability for the business
- Proven success in developing and implementing SEO strategies with long-term results (ideally for multiple verticals & geographies).
- Ability to oversee and drive SEO strategy whilst still working at pace and ensuring creative excellence.
- Proactive awareness and anticipation of the latest industry innovations, tools, digital channels, and the role of SEO
- Natural coach, mentor, and talent magnet, able to motivate and provide direction to the team, setting clear objectives and development plans.
- Driver (not passive) & International exposure across a big brand/s
- Experience of driving organic content strategies to support organic growth and expansion
- Product Thinker, Scale Thinker, Holistic Brand Thinker (not just base SEO).
It would also be great, but not essential, if you had:
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: SEO knowledge and team leadership interview with senior leaders
- 3rd: Case study presentation task round with the Head of SEO and the Head of Sports.
- 4th: Final round of discussion with the CEO
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long-term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please contact your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.