For our Group Digital department in Arlesheim we are looking with by agreement for a 

Group Senior SEO Manager (m/f/d) 100% 

The role  

• Global SEO Roadmap & Expansion: Define and lead the long-term global SEO strategy. Set up international standards, processes, and reporting frameworks across all markets. 

• AI & GEO Transformation: Develop and implement strategies to adapt to the evolving search landscape, with a specific focus on Generative Engine Optimization (GEO). You will ensure brand visibility within AI-driven answer engines (e.g., ChatGPT, Perplexity, and Google AI Overviews). 

• International Market Empowerment: Act as a strategic consultant for regional marketing teams, providing them with the tools, knowledge, and frameworks necessary to drive organic growth locally while maintaining global consistency. 

• AI-Driven Efficiency: Integrate AI tools and automation into the SEO workflow (e.g., for data analysis, content scaling, and technical audits) to increase productivity across the group. 

• Content & Entity Strategy: Work closely with content teams to strengthen brand authority. Shift focus from keyword-centric optimization to entity-based SEO and E-E-A-T to provide high-quality data for both traditional crawlers and LLMs. 

• Technical SEO & Architecture: Oversee complex international requirements, including global site architecture, hreflang management, and site speed, in close partnership with product and engineering teams. 

• Performance Monitoring & Insights: Track, analyze, and report on global SEO performance using modern tool stacks, translating data into actionable insights for senior leadership. 

Your profile 

• At least 5 years of hands-on experience in SEO, ideally within an international e-commerce or tech environment. 

• Proven track record in building or significantly scaling marketing functions within complex, decentralized, or international organizations. 

• AI-Native Mindset: A deep understanding of how LLMs work and practical experience in using AI tools to enhance SEO outcomes. 

• International Expertise: Extensive experience in managing multi-language websites and a solid understanding of international search landscapes. 

• Strategic Leadership: Strong analytical skills with the ability to translate complex SEO concepts into business-driven strategies for senior stakeholders. 

• Cultural Intelligence: Excellent communication skills and the ability to influence and collaborate with diverse international teams. 

• Language Skills: Fluent in English. German (B2 or higher) is a plus. 

We offer