Director of SEO (Off-Page SEO / AEO Department) - 100% Remote (Worldwide), $75k to $80k USD

Company: DoFollow
Location: Remote (Worldwide)
Department: Off-Page SEO / AEO
Reports to: CEO & COO
Type: Full-time (remote, 5 days per week)

About DoFollow

DoFollow is a fast-growing link-building and digital PR agency on a mission to redefine off-page SEO for the AI-powered search era. Our 15-person team spans 13 countries and embraces an inclusive, gender-balanced leadership culture.

We combine creative outreach, proprietary automation, and data-driven strategy to earn meaningful links, media coverage, and brand signals for B2B SaaS and tech brands worldwide. Now we’re ready to level up: evolving our core link-building team into a fully fledged Off-Page SEO / AEO Department that drives authority across backlinks, digital PR, social, community, and emerging AI search platforms.

The Opportunity

We’re looking for a Director of SEO to streamline and modernize our link-building operation, architect a scalable multi-channel Off-Page SEO / AEO Department, and take over and operationalize our AI-powered digital PR offering. You’ll own the entire off-page growth engine—building the strategy, leading a distributed team, driving measurable SEO impact for our clients, and collaborating with leadership on long-term vision.

Key Responsibilities

1) Strategy & Innovation

• Develop and execute a forward-looking off-page SEO strategy that integrates link building, digital PR operations, social/community signals, and Generative Engine Optimization (GEO).
  
  
• Translate company goals into quarterly roadmaps, clear KPIs, and repeatable playbooks.
  
  
• Champion automation and AI tools to shift the team’s focus from manual delivery to higher-value strategic advisory.
  
  

2) Operations, Team & Client-Service Leadership

• Restructure the 8-person link-building team and SEO Account Strategists around automation-enhanced workflows, freeing up at least 30% of their time for strategic consulting.
  
  
• Recruit, mentor, and grow specialized talent (e.g., Digital PR Operations Lead, Community Outreach Specialists) as the department scales.
  
  
• Develop and implement comprehensive training programs to continuously upskill the team, keeping them updated on evolving industry trends, SEO best practices, and new technologies.
  
  
• Maintain rigorous quality control for prospecting, outreach, content, and link placements—safeguarding DoFollow’s reputation for white-hat excellence.
  
  

3) Client Experience & Reporting

• Design and launch an integrated reporting framework that surfaces performance insights in real time and supports strategic conversations.
  
  
• Elevate client communication—training SEO Account Strategists on proactive advisory, goal alignment, and storytelling—to reduce churn and extend contract lifetimes.
  
  
• Continuously refine internal tooling and education to keep the team and clients on the cutting edge of off-page SEO.
  
  

4) Cross-Functional Collaboration

• Partner with Marketing & Sales to align off-page initiatives with revenue goals and upsell opportunities.
  
  
• Work closely with the Product Development team to take over and operationalize the AI-driven digital PR offering within the Off-Page SEO / AEO Department.
  
  
• Act as internal evangelist for external signals—educating all teams on best practices and integrating SEO thinking across the organization.
  
  

5) Performance & Department Governance

• Define, track, and report departmental KPIs to the CEO & COO in quarterly business reviews—providing actionable insights, resource needs, and strategic recommendations.
  
  
• Drive department profitability by optimizing workflows, leveraging automation, and ensuring healthy margins without compromising quality.
  
  
• Monitor industry trends and algorithm updates, proactively adjusting strategy to keep clients ahead of the curve.
  
  

About You

• Driven intrapreneur with strong ownership — you proactively identify opportunities, take end-to-end responsibility, and move initiatives from idea to scaled operation.
  
  
• 10+ years in SEO/digital marketing with deep expertise in off-page tactics and proven success leading multi-channel link & PR programs.
  
  
• History of managing and scaling teams (ideally 8+ people) and budgets in agencies or high-growth B2B settings (~$4-6 M ARR, ~30+ staff, or larger).
  
  
• Data-savvy and process-driven; comfortable building SOPs, dashboards, and forecasting SEO impact in business terms.
  
  
• Adept at leveraging AI/automation for outreach, prospecting, and content ideation.
  
  
• Strong relationship-builder with media contacts, influencers, and community moderators.
  
  
• High EQ leader able to inspire change, reduce burnout, and foster a culture of learning and accountability.
  
  
• Excellent written & verbal communication; capable of translating SEO strategy into C-level language.
  
  

Success Metrics (First 6-12 Months)

• Link-building operation streamlined via automation and new SOPs, resulting in >=95% on-time delivery and a 30% reallocation of team capacity to strategic advisory.
  
  
• Churn reduced by >=20% and average client NPS maintained at >=8 through improved reporting and proactive communication.
  
  
• Off-Page SEO / AEO Department fully operational — digital PR offering integrated and delivering Tier-1 media wins; social/community playbooks live across key accounts.
  
  
• Client portfolio growth: measurable uplift in organic performance and >=15% net budget expansion from existing clients.
  
  
• Department profitability meets or exceeds agreed margin targets, demonstrating efficient, scalable operations.
  
  

What We Offer

• Competitive salary
  
  
• Remote-first culture with flexible hours.
  
  
• Annual company retreat (next stop to be announced!) and monthly coffee calls.
  
  
• Budget for professional development, conferences, and AI tooling.
  
  
• Direct impact and visibility at the leadership level—your work will shape DoFollow’s next chapter.
  
  

How to Apply

Please follow the link https://forms.gle/yZN84sVDJVfnxvwV7 . Please ensure that you include your CV, a brief cover letter, and complete all application prompts.

DoFollow is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.