Deputy Head of SEO
Location: dmg::media Head Office – New York, NY 10003
Salary: $80,000 - $100,000 depending on experience
Position: Permanent
Job Description
Daily Mail US is looking for an experienced, enthusiastic and technically skilled Deputy Head of SEO to support the Head of SEO and audience team in New York City. Applicants must demonstrate a sound understanding of SEO best practices and be able to apply those principles in a fast-paced digital publishing setting.
The ideal candidate will have strong organizational skills, thrive under pressure and have a passion for growing new audiences and driving traffic to the Mail brand. They will have a solid understanding of editorial, commercial and technical SEO and be able to articulate the value of SEO to senior stakeholders. They will also be able to lead a growing and diverse team and support the Head of SEO in devising and implementing new strategies across the newsroom.
Job description
- Alongside the head of SEO, plan and implement site-wide SEO strategy for all channels of DailyMail.com
- Optimize dozens of stories each day across every section of the website for organic search, Google Discover and Google News
- Work closely with all editors and writers to implement SEO best practices into workflow and articles; provide feedback on headlines, images and article copy
- Pitch stories for the website that will drive traffic off-platform and also fit in with Daily Mail’s editorial style
- Monitor, analyze and report on key SEO metrics including traffic, rankings, page views, clickthrough rate etc. and create actionable insights to improve performance
- Work closely with social media and audience teams to grow the Daily Mail’s traffic and authority in the US
- Be an enthusiastic evangelist for SEO in the newsroom and train dozens of writers and editors on SEO best practices
Requirements
- 5+ years of experience in news SEO or digital journalism with an audience focus
- Proven experience driving traffic on organic search for a news publication
- Experience optimizing stories for Google Discover and/or Google News
- Experience using Google Trends, SEMRush, NewsDashboard, Sistrix or other comparable SEO tools
- Deep knowledge of the Google algorithm and SEO landscape
- Technical SEO knowledge and Excel/data analysis skills a plus
Dailymail.com operates a 24/7 newsroom, and flexibility will be required to work shifts according to the demands of the news cycle.
Please apply by sending an up-to-date CV, a note about yourself and why you’d be perfect for the team.
About Us
Dailymail.com is the world’s largest English-language newspaper website with more than 200 million monthly unique visitors. Our teams across the globe strive to provide our readers with engaging, fast and rolling news, 24/7, 365 days a year. With more than 360 journalists worldwide, we are seeking individuals who want to join a global media organization with excellent career development opportunities.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.