Content & SEO Lead

About ALT21

Alt21 is the Alternative Banking Platform, helping businesses hold, move, and manage money across currencies without the complexity of traditional banks or brokers.

We work with internationally operating businesses that need clarity, control, and confidence when managing money across borders.

As we relaunch Alt21, content becomes a core growth engine shaping how we’re discovered, how we’re understood, and how trust is built.

The role

As Content & SEO Lead, you’ll own how Alt21 shows up in the market through content.

This is a high-impact individual contributor role responsible for building and executing a content engine that:

• Educates the market
• Drives inbound demand
• Performs in both traditional search and AI-powered discovery

You’ll work closely with the VP Marketing, Growth Marketing Lead, and Sales teams to turn complex financial concepts into clear, valuable content — and ensure it reaches the right audience.

What you’ll be responsible for

Content strategy & positioning

• Develop and execute Alt21’s content strategy across owned and distributed channels
• Translate Alt21’s positioning into clear, consistent narratives across formats
• Develop Alt21’s product positioning and help to create product content and advocacy content
• Build content that supports brand, demand generation, and organic growth

Content creation & production

• Take content from idea to execution across formats including:
  • Blogs and long-form guides
  • Short- and long-form video
  • Webinars, live sessions, and podcasts
  • Social-first content (particularly LinkedIn and YouTube)
• Write, edit, and self-proof high-quality content at speed
• Brief and manage freelancers, designers, and external contributors where needed

SEO & organic growth

• Own SEO strategy and execution, from keyword research to on-page optimisation
• Identify opportunities based on search intent, competitor analysis, and performance data
• Ensure content is structured to perform in traditional search engines and AI-driven search experiences

LLMO / GEO (AI search optimisation)

• Optimise content for large language model discovery and generative search results
• Structure content to improve clarity, authority, and citation likelihood
• Stay close to how platforms like ChatGPT, Google SGE, and Perplexity surface information and adapt content accordingly
• Work with Growth to ensure Alt21 becomes a trusted, referenced source in its category

Content activation & distribution

• Publish and activate content across the website, email, and organic social
• Plan launches and amplification in collaboration with the Growth Marketing Lead
• Work with Sales to support conversations with timely, relevant content

Reporting & insight

• Measure content performance across engagement, organic growth, and pipeline contribution
• Report clearly on what’s working, what’s not, and why
• Use insight to continuously refine content strategy and execution

What we’re looking for

• 5–7+ years experience in content, SEO, or organic growth, ideally in B2B, SaaS, fintech, or complex products
• Strong writer with the ability to simplify complex topics without losing accuracy
• Hands-on experience owning SEO strategy and execution
• Clear understanding of how content supports inbound demand and revenue
• Familiarity with AI-driven search, LLM behaviour, or content optimisation for generative answers
• Comfortable working independently and owning projects end-to-end
• Highly organised, with strong stakeholder management skills
• Curious, commercially aware, and standards-driven

 [LB1]PMM