SEO Strategist

The role

We are seeking an SEO Strategist to help grow our organic presence for all our financial products and services. This person would help execute SEO research, discover new opportunities, manage the project workflow, implement best practices, analyze organic growth, and manage both content publication and content measurement. This is an excellent opportunity for a data-driven and ambitious individual with a SEO background to strategize and implement best-in-class search capabilities to become one of SoFi's core business drivers. 

What you'll do

• Expand SoFi’s organic footprint into previously untapped search space for both high volume core business terms and broad match, long tail keywords.
• Manage publication of search optimized content, identify new content opportunities, and measure page performance. 
• Identify upcoming trends and coordinate a strategy for how to best position SoFi for the changing organic landscape.
• Produce quantitative reporting and qualitative explanations on weekly performance.
• Help manage external agencies, partners, and platforms. 
• Oversee internal content competition and prevent any potential keyword cannibalization.
• Implement both internal and external linking tactics to grow page authority.

What you'll need

• 2+ years of relevant SEO experience
• Bachelor’s degree
• Strong attention to detail
• Deep understanding of content management
• Ability to manage project workflows across multiple teams
• Experience with SEO software (Moz, BrightEdge, Conductor, etc)
• Experience in web publication and CMS, especially within WordPress
• Experience with performance analysis, especially within Google Analytics
• Strong analytical and quantitative skills