Position Overview:
We are looking for a talented and motivated SEO Specialist to support our efforts in driving organic growth for our online casino and sports betting brand in key markets. The ideal candidate will have a strong understanding of SEO best practices and a passion for improving search engine visibility. You will work closely with the SEO team to execute strategies that drive traffic, improve rankings, and enhance customer acquisition through organic channels.
Key Responsibilities:
- Keyword Research: Identify and analyze keywords to target for organic traffic growth, focusing on intent and relevance in key markets.
- Content Optimization: Optimize website content, including metadata, headings, and on-page elements, to improve search rankings.
- Technical SEO: Assist in optimizing site architecture, page speed, and mobile usability to ensure a seamless user experience and better crawlability.
- On-Page SEO Execution: Implement changes to improve rankings, such as schema markup, internal linking, and content updates.
- Link-Building Support: Assist in executing link-building strategies, including outreach, guest posting, and content promotion.
- Performance Monitoring: Track and report on SEO metrics such as traffic, rankings, and conversions using tools like Google Analytics and Google Search Console.
- Competitor Analysis: Monitor competitor SEO strategies and identify opportunities for improvement.
- Local Market Adaptation: Adapt SEO tactics to align with regional preferences and languages in key markets, including India, South Africa, Canada, GCC, South Korea, and Japan.
- Trend Awareness: Stay up-to-date with SEO trends, search engine algorithm updates, and industry best practices.
Qualifications and Skills:
- 1-3 years of experience in SEO or digital marketing, preferably within competitive industries like iGaming or e-commerce.
- Knowledge of SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
- Basic understanding of technical SEO, including site performance optimization, crawlability, and mobile-first indexing.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Familiarity with content management systems (CMS) like WordPress or similar platforms.
- Understanding of regional SEO practices and cultural nuances in key markets, including India, South Africa, Canada, GCC, South Korea, and Japan.
- Excellent attention to detail and ability to manage multiple tasks efficiently.
- Strong written and verbal communication skills to collaborate with internal teams.
Preferred Skills:
- Basic knowledge of HTML, CSS, and website structure.
- Experience with multilingual SEO or content targeting multiple regions.
- Background in the iGaming or sports betting industry is a plus.
What We Offer:
- Competitive salary with growth opportunities.
- A dynamic work environment in a high-growth industry.
- Ongoing training and professional development.
- Opportunity to work on exciting projects with a global reach.