We are building this and
this and
this
In short, we are building the platform to drive global careers for millennials from emerging economies
We work at the exciting intersection of the 2 hottest trends around - edtech & fintech!
And we love that we succeed as a business while powering the dreams of talented students!
Arnav Kumar
is a graduate of IIT Kharagpur. Leap is his second company and he
has raised more than $30M in capital for his startups. In his last
role, he was a VC investor with SAIF Partners (Now Elevation
Capital), which is an early investor in paytm, meesho, urban
company, unacademy and many other unicorns. He thinks and tweets
about Product, Business Models and Company Building,
here
Vaibhav Singh
is a graduate of IIT Kharagpur. He spent his first 6 years at
DeutscheBank, across Singapore & Sydney to manage a $3Bn flow
book. He has built 2 fintech startups before, as a founding member
of CapitalFloat and Incred, both pioneering businesses valued
>$500Mn The Leap team has a fine balance of industry experience
(edtech, fintech, study abroad) and technical skills (engineering,
product, design)
The charter for this role will include
SEO Strategy Development: Define and execute the SEO product roadmap to drive sustainable organic growth. Prioritize features and optimizations based on impact and alignment with business objectives.
Cross-Functional Collaboration: Work closely with engineering, design, content, and marketing teams to implement SEO best practices into the product development lifecycle. Ensure seamless integration of SEO strategies into all projects.
Data-Driven Optimization: Analyze website performance, user behavior, and key SEO metrics to identify opportunities for improvement. Drive A/B tests and experiments to improve conversion rates and search rankings.
Market Research & Competitive Analysis: Stay ahead of industry trends and competitors to ensure Leap maintains its leadership in organic search performance.
Content Strategy Alignment: Collaborate with the content team to create, optimize, and scale high-performing SEO content across target geographies and categories.
Technical SEO Oversight: Manage technical SEO audits, identify bottlenecks, and work with developers to ensure best practices in website structure, speed, and crawlability.
KPIs Ownership: Own critical SEO metrics, such as organic traffic, keyword rankings, and on-site engagement, and deliver measurable outcomes aligned with business objectives.
Ideal Persona
Experience: 2+ years of product management experience, with a proven track record in owning and improving SEO-driven metrics.
SEO Expertise: Deep understanding of SEO best practices, including on-page, off-page, and technical SEO. Hands-on experience with tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog is a must.
Product Management Skills: Experience driving the product lifecycle for B2B or B2C products, especially those with an SEO focus.
Data-Driven Decision Maker: Proficient in data analysis, comfortable with tools like Google Analytics, Data Studio, and Looker. Capable of making decisions based on quantitative and qualitative insights.
Problem-Solver: Strong first-principles thinking, capable of understanding user pain points and solving them through innovative SEO strategies.
Communication: Exceptional verbal and written communication skills to effectively convey complex ideas to technical and non-technical stakeholders.
Agility: Familiarity with agile methodologies, sprints, and iterative development cycles.
Entrepreneurial Spirit: Thrives in fast-paced environments with minimal management and a strong sense of ownership.
We love people who are βrelentlessly resourcefulβ. Find your way out. Focus on the possibilities instead of the problems.
We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible
Continuous learning and improvement is the key. We donβt stop learning. We treat feedback as a gift and as an opportunity to get better.
We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.