The SEO (Link Builder) will be responsible for developing and executing effective link-building strategies to improve our website's SEO and search engine ranking. The ideal candidate will have a strong understanding of SEO principles, exceptional communication skills, and a proven track record in securing high-quality backlinks.
Key Responsibilities:
- Link-Building Strategy: Develop and implement a comprehensive link-building strategy to enhance SEO performance and improve search engine ranking.
- Backlink Acquisition: Identify and secure backlink opportunities from authoritative websites to increase website traffic and improve domain authority.
- Collaboration: Work closely with SEO and marketing team members to ensure alignment and consistency in online marketing efforts.
- Vendor Engagement: Engage with external vendors and third-party service providers to support and execute the link-building strategy.
- Research and Data Utilization: Conduct online research and leverage data to inform and refine link-building strategies.
- Opportunity Identification: Identify new link opportunities through competitor backlink analysis and the latest search techniques.
- Outreach: Reach out to bloggers, influencers, and website owners to promote our brand and secure reliable backlinks.
- Backlink Profile Management: Monitor and maintain a healthy backlink profile, ensuring the quality and relevance of acquired links.
Requirements:
- Education: Bachelor's degree in Marketing, Communications, Advertising, Business, Journalism, or a related field is preferred.
- Experience: 6+ months of experience in SEO, Digital Marketing, or a related field. Proven experience in planning and executing backlink campaigns.
- Technical Skills: Proficiency in Google Analytics and backlink tools such as SEMrush, Ahrefs, Monitor Backlinks, and BuzzStream.
- Analytical Skills: Strong analytical skills with the ability to interpret data and make informed decisions.
- Communication Skills: Excellent communication and interpersonal skills to effectively collaborate with team members and engage with external partners.
- Problem-Solving Skills: Strong problem-solving skills to identify and overcome challenges in link-building campaigns.
Why Join Horizon Tech:
- Opportunity to work with a dynamic and innovative team.
- Professional growth and development opportunities.
- Collaborative and inclusive work environment.