Job Overview
The SEO Analyst at Carelabs is responsible for optimizing our website content and developing and implementing effective search engine optimization (SEO) strategies to drive organic traffic and improve search engine rankings. This role involves conducting keyword research, analyzing website performance, and staying updated with industry trends and best practices.
Key Responsibilities
- SEO Strategy: Develop and execute comprehensive SEO strategies to increase organic traffic.
- Keyword Research: Conduct thorough keyword research and analysis to identify high-potential keywords.
- On-Page SEO: Optimize website content, meta tags, headers, and images to improve search engine visibility.
- Off-Page SEO: Implement effective link-building strategies to improve domain authority and search engine rankings.
- Technical SEO: Perform regular website audits to identify and resolve technical SEO issues.
- Content Optimization: Collaborate with content creators to ensure content is SEO-friendly and aligned with keyword strategies.
- Analytics and Reporting: Monitor website performance using tools like Google Analytics and Google Search Console. Provide regular reports and actionable insights to stakeholders.
- Competitor Analysis: Conduct competitor analysis to identify opportunities and stay ahead in the market.
- Stay Updated: Keep up-to-date with the latest SEO trends, search engine algorithm changes, and industry best practices.
Qualifications
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: Proven experience as an SEO Analyst or similar role.
- Skills:
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
- Strong understanding of search engine algorithms and ranking methods.
- Experience with website analytics and SEO reporting.
- Familiarity with content management systems (e.g., WordPress).
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and collaboratively within a team.
- Certifications: SEO certification from a recognized institution is a plus.